Melanie Hoffman
Recently leading the Southeast region for a prominent consulting firm, Melanie has successfully overseen countless large-scale technology implementations. With a deep expertise in operations, organizational effectiveness, change management, and relationship management, Melanie is known for driving operational excellence and fostering impactful organizational transformations.
Melanie has extensive experience across multiple industries including healthcare, telecommunications, financial services, and retail. Melanie earned her Bachelor of Science from Slippery Rock University in Pennsylvania and holds certifications as a Project Management Professional (PMP) and a Certified Scrum Master (CSM).
Melanie relocated to Florida almost three years ago with her family. She enjoys soaking up the Florida sunshine and any activity outdoors.












Michael Bernstein hired as the Executive Director of Gulf Coast Jewish Family to serve the approximately 10,000 Jewish people living in Pinellas County.










In July of 1992, the organization changed its name to Gulf Coast Jewish Family and Mental Health Services, doing business as, DBA, “Gulf Coast Community Cares” for all public programs and “Gulf Coast Jewish Family Services” for programs focused on the Jewish community.
After years of hosting various intermittent fundraising events like the Man of the Year event (later called Person of the Year), Gulf Coast began hosting the “Celebrity Celebration” in 1994, which became one of Tampa Bay’s most popular and successful fundraising galas. The first event honored Annette Raymund, Debbie and Brent Sembler, and Jackie Jacobs; the theme was "Russian Treasures" and included a visit to the Treasures of the Czars exhibit at the Florida International Museum.

Egret Housing, a HUD development with 7 apartments in New Port Richey, opens to support low-income adults with disabilities. Myrtle Oaks, a HUD development comprising 100 apartments for low-income seniors, opens in Tampa.

Program was initiated with $37k grant from the Conference on Jewish Material Claims Against Germany (Claims Conference).










Ray Gadd serves in CEO role for 3 years.
In 2012, a Jewish Community Survey provided critical insight into the needs of the Jewish community resulting in three programs:
Rochelle Tatrai-Ray promoted from COO to CEO, tragically dies months later.






Gulf Coast has always been responsive in adapting to the community's needs.
Community Assistance and Life Liaison (CALL Program) launched in partnership with St. Pete Police Department, later awarded NFL Inspire Change Award for social justice. KAVOD-SHEF partners with Gulf Coast JFCS and area Jewish Federations to increase financial support and services for more than 250 Holocaust survivors.






